Sales Consultant
SUMMARY Sells new vehicles at dealership gross profit, volume, and customer satisfaction standards. Serves as a liaison between the dealership and its customers and represents the dealership at various public relations events.
Qualifications
Education
High school diploma or the equivalent.
As Required By Hyundai Motors
Licenses
Driver's License
Other
Ability to read and comprehend instructions and information.
Professional personal appearance.
Excellent communication skills.
Ability to meet company's production and quality standards.
Physical Requirements
Surroundings
spend time indoors in air-conditioned areas.
Sitting
on a regular basis
Standing
on a regular basis
Walking
on a regular basis
Bending, twisting and/or stooping
infrequently
Kneeling and/or Squatting
infrequently
Lifting
10 lbs to 25 lbs
infrequently
Reaching and/or lifting overhead
infrequently
Climbing
stairs
Repetitive hand/finger movement
on a regular basis
Grasping/grabbing with hands
infrequently
Pushing and Pulling
infrequently
Expectations
General Expectations
ESSENTIAL DUTIES include the following. Conducts all business in an ethical and professional manner. Satisfies the transportation needs of vehicle purchasers. Sells and delivers a minimum of 10 units per month. Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot. Assists customers in selecting a vehicle by asking questions and listening carefully to their responses. Explains fully product performance, application, and benefits to prospects. Describes all optional equipment available for customer purchase. Offers test drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive. Utilizes dealership sales control and follow-up system. Exhibits high level of commitment to customer satisfaction. Knows and understands the federal, state, and local laws which govern retail auto sales. Takes all credit applications. Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. Attends product and sales training courses as requested by sales manager. Keeps abreast of new products, features, accessories, etc., and their benefits to customers. Knows and understands equity and values, and is able to explain depreciation to the customer. Ensures that the sales manager has an opportunity to meet each customer. Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.). Writes complete sales orders and process paperwork in accordance with established dealership policies. Prepares sold vehicles for customer delivery prior to customer arrival. Delivers vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty, and paperwork. Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership's service department. Schedules first service appointment. Follows up on all post delivery items, tag/title work, 'we-owes', and special requests to be sure that all customer expectations are met. Maintains an owner follow-up system, within 48 hours that encourages repeat and referral business and contributes to customer satisfaction. Maintains a prospect development system. Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively. Attends sales meetings. Maintains professional appearance. Conducts business in an ethical and professional manner. Develops and monitors guidelines for working to ensure maximum customer satisfaction. Complies with all governmental rules and regulations such as OSHA, FTC, Privacy Act, GLB Act, etc
ADDITIONAL DUTIES include the following. Other duties may be assigned.
SUPERVISORY RESPONSIBILITIES None
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE High school diploma or general education degree (GED); or one to three months related experience and/or training; or equivalent combination of education and experience.
LANGUAGE SKILLS Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
MATHEMATICAL SKILLS Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percentage and to draw and interpret bar graphs.
REASONING ABILITY Ability to apply common sense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATES, LICENSES, REGISTRATIONS Valid Driver License.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel. The employee is occasionally required to sit and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently exposed to moving mechanical parts and outside weather conditions. The noise level in the work environment is usually moderate.
Job-Specific Expectations
Coordinate with the sales manager to set and meet new and used sales quotas. Meet the profit margin goals for vehicle sales.
Introduce customers to parts, service, F&I, and general merchandise departments.
Utilize floor time effectively in meeting the customer’s needs and soliciting sales.
Consistanty use established procedures, such as tagging and proper storage, to provide for fast and effective handling of warranty items.
Make sure that customers are aware of the features and benefits on all products.
Consistantly use established procedures to complete all paperwork correctly and on time.
Effectively use the computerized inventory control system, keeping it current and meeting net profit goals.
Actively develop prospects.
Demonstrate to the customer the advantages of products compared to other brands.
With all new and used vehicles sales, effectively cross sell accessories, additional parts, F&I products, service contracts, warranties, etc.
Be polite and friendly and greet customers promptly. Consistantly follow the outlined sales process.
Verify that customers are qualified for their wants, needs, and ability to buy.
Deal with customer complaints in a sensible manner by showing empathy and a pleasant attitude to show our commitment to excellent customer service and to increase customer satisfaction and loyalty.
Ensure that customers receive consistent treatment by always following the documented procedures.
Conduct telephone transactions courteously and promptly.
Utilize the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership.
Utilize a consistent quotation process for purchases, trade-ins, and vehicle sales.
Consistanty contact customers by means of tickler files, mailing lists and personal follow up to promote additional sales and customer satisfaction.
Perform pre-delivery inspection and road test before delivery to customer.
Attend pertinent training and stay current with with sales department concerns and sales techniques.